Saying the right thing: why inclusive language matters

Inclusive language isn’t just about being politically correct – it’s about writing with respect and resonating with diverse audiences. In this blog, we’ll explore why it matters to your brand.

Let’s start with the obvious cliché: words are powerful. They can build bridges or burn them down faster than you can say “inclusive marketing strategy”. Inclusive language makes sure we’re building connections, not accidentally setting things on fire. But what is it exactly, and why should we care?

Inclusive language is the practice of choosing words that make everyone feel seen, valued and – most importantly – welcome. It’s the difference between greeting a room full of people with “Hi guys!” versus the more universally friendly “Hi everyone!” Because let’s face it: not everyone is as a “guy”, and nobody wants to feel like they’re on the outside looking in, or that the default is male. Events such as Pride remind us that visibility and validation matter most.

This isn’t “political correctness gone mad”: inclusive language isn’t about walking on eggshells. It’s about being intentional and kind. Think of it as verbal feng shui – it creates a harmonious environment where people feel respected, comfortable and far less likely to wince at a careless phrase.

Why does it matter? Because words have weight. Being misnamed, misgendered or excluded by language can feel like you don’t matter. Inclusive language acknowledges and affirms people’s identities, experiences and existence – whether spoken aloud, printed in a handbook or tucked into the alt-text of a website photo.

And let’s not forget the business case. Whether you’re writing internal emails, shaping a campaign or localising content for a global audience, using inclusive language ensures your message resonates with the broadest possible audience. It’s like boosting your wireless signal. Why limit your reach when you could invite everyone in?

True inclusion speaks every language. At Websters International, we don’t just translate words, we help ensure that LGBTQ+ inclusive messaging is culturally resonant. Whether you’re celebrating Pride in São Paulo, Stockholm or Singapore, localisation done with care and respect ensures every story feels personal, not pasted in.

And it isn’t just about what we say – it’s also about how far our words travel. If your content crosses borders, being mindful of culturally appropriate phrasing helps your message stay inclusive wherever it lands. Your messaging should not only avoid translation blunders, but also adapt tone, context and idioms so everyone feels equally respected. A skilled translator or culturally aware editor can make the difference between sounding globally savvy or gloriously confusing.

Next time you find yourself pausing over a word choice, just ask: “Would this make everyone feel included?” If the answer is no, there’s probably a better way to say it. Language evolves, and so do we – all it takes is a willingness to grow.

Contact Websters to find out how we can work with you to ensure your brand communicates effectively and inclusively in international markets.