Travel & tourism

Editorial and localisation services for travel and leisure brands

At Websters International, we support global travel platforms, cruise lines and hospitality brands with expert content services. From destination guides and hotel descriptions to promotional content and customer communications, we help ensure your travel content is clear, engaging and tailored to your audience.

We’ve worked with leading names including Expedia, Hotels.com, MSN Travel and Explora Cruises, providing copywriting, copy-editing, proofreading and translation services for a wide range of travel and tourism copy.

What we do for travel and tourism clients

We help your copy capture the spirit of place and experience, while ensuring clarity and consistency across languages. We support operators, destinations and platforms in engaging international audiences and inspiring travellers worldwide, by:

Copywriting for travel platforms
We create engaging, informative content for websites, apps and brochures – covering destinations, experiences and accommodation.
Multi-language editing and proofreading
We refine and polish your content for grammar, consistency and tone – ensuring it’s ready for publication and aligned with your brand voice.
Translation and localisation
We adapt travel content for international audiences, ensuring cultural relevance and natural phrasing across languages.
Cruise and itinerary content
We write and edit port descriptions, onboard activity guides and destination highlights for cruise operators and travel planners.
SEO-friendly travel writing
We structure and optimise content to support discoverability and engagement – without compromising readability.
Multilingual project coordination
We manage translation workflows and editorial schedules across teams and territories, supporting smooth delivery for global campaigns.

Who we work with

We collaborate with:

Travel platforms and booking sites
Cruise lines and tour operators
Hotel groups and hospitality brands
Marketing and content teams in tourism organisations
Executives overseeing global travel content

Whether you're launching a new destination campaign, updating your website or expanding into new markets, we help ensure your content is accurate, appealing and ready for travellers worldwide.

Why choose Websters?

Travel content should spark curiosity and guide every journey with precision. With experience supporting leading global platforms, we craft and localise words that capture destinations, experiences and moments, ensuring your message resonates across markets while inspiring travellers at every touchpoint.

Experienced in travel and hospitality content
We work with major travel brands to deliver high-quality editorial and localisation services.
Flexible and responsive
We adapt to your timelines, tools and brand guidelines – supporting both one-off projects and ongoing content pipelines.
UK-based, globally connected
Our team combines local editorial expertise with international language support – ideal for cross-market travel content.

Let’s talk

If you're in the hospitality or tourism sector and need expert editorial or localisation support, Websters is here to help.

Let's start a project together