AI content editing services

Human oversight for AI-generated and AI-translated content

AI can translate words. We go further, delivering cultural integrity, strategic insight and brand protection – the things AI alone can’t do.

At Websters International, we specialise in AI content editing. We refine AI-generated and AI-translated material to meet the high standards expected by professional audiences. As artificial intelligence becomes a common tool in content creation and localisation, the need for expert human review has never been greater.

Our human-in-the-loop content review service provides the essential layer of human expertise that AI can’t deliver, ensuring your content is accurate, coherent and culturally appropriate.

What we do

If your content has been written or translated by AI, our team of experienced editors and native linguists will step in to provide the following services:

Review for accuracy and clarity
We identify and correct factual errors, inconsistencies and unnatural phrasing often found in AI-generated content.
Detect and eliminate hallucinations
Our editors are trained to spot and remove fabricated or misleading information, known as AI hallucinations. We replace these inaccuracies with verified, contextually appropriate content.
Cultural alignment
Our global network of linguists has deep cultural knowledge to ensure your content, branding and comms resonate in target markets, minimising risks that could damage your reputation.
Post-editing machine translation
Our post-editing machine translation service ensures that AI-translated material is fluent, culturally relevant and aligned with your brand tone. Your text will be handled exclusively by native-speaking linguists.
Ensure contextual and stylistic consistency
We apply your preferred style guides, tone of voice and terminology to maintain consistency across all content types and languages.
AI translation quality control
We provide a final layer of quality assurance to ensure your translated content is not only linguistically accurate but also contextually sound and publication-ready.

Who it's for

Our service is designed for businesses that use AI to scale content creation and translation but require human expertise to maintain quality. We work closely with:

Marketing and communications teams
Localisation Managers
Content Directors
Executives overseeing digital transformation

Whether you're launching global campaigns, managing multilingual websites or producing high-volume content, we ensure your output is polished, professional and trustworthy.

Why human-in-the-loop matters

AI tools are powerful, but they lack the nuanced understanding of language, culture and context that human editors provide. AI-generated content comes with risks to brand reputation if it isn’t verified by humans. Our human-in-the-loop content review offers a scalable, cost-effective way to enhance AI output without compromising on quality.

Get in touch

If you're using AI to create or translate content and want to ensure it's ready for your audience, Websters is here to help.

Let's start a project together