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Insights
Impact, information and insights: discover more about Websters' work around the world, helping our clients achieve success.


Quality happens behind the scenes
Quality is often invisible. When a translation reads naturally and feels effortless, it’s because structured and disciplined work has taken place out of sight. When copy lands with the right impact, it’s because work has been done to ensure understanding of the style and brand requirements.
Apr 27


Rethinking the Death of the Author in the age of AI
In 1967, Roland Barthes introduced a provocative idea in his essay The Death of the Author. His central argument was that once a text is published, its meaning should no longer be tied to the author’s intentions, biography or personal context.
Apr 27


Saying the right thing: why inclusive language matters
Inclusive language isn’t just about being politically correct – it’s about writing with respect and resonating with diverse audiences. In this blog, we’ll explore why it matters to your brand.
Jun 16, 2025


Lost in translation – how poor translation could damage your brand
Is using AI without human oversight putting brands at risk through mistranslations? Here we examine the pitfalls of cutting humans out of the loop.
May 13, 2025


Why a single point of contact is key to project success
Why having a dedicated project manager is a vital asset for clients handling multi-language projects.
Apr 9, 2025


What is localisation?
Find out all about localisation – the concept, process and reasons for doing it in addition to translation.
Jan 1, 2025


Embracing the role of language scientists
Websters International: we are language scientists
Dec 1, 2024


What is ADVISOR™?
Learn more about LLM in AI and Websters' language service for verifying AI-generated content and machine translation post-editing (MTPE)
Aug 1, 2024


Streamlining translation and localisation to save time and enhance quality
In this testimonial, uncover the benefits of partnering with Websters as a single vendor in multiple markets
Jan 1, 2024


Translation partner for multinational corporations
Read client testimonials on the quality, accuracy and cultural fluency that define Websters' exceptional translation and localisation skills
Oct 1, 2023


Engineering an encyclopedia: how Websters created international versions of Encarta
Find out how Websters developed and managed the content for the world’s first multi-language multimedia encyclopedia in multiple languages
Sep 1, 2023


Conquering global markets by adapting board games content
A testimonial from a leading toy and games company on how working long-term with Websters enables them to engage worldwide with players
Aug 1, 2023


Rapid localisation solutions: resolving capacity issues for major corporations
Find out how our expertise and rapid scalability in localisation saved a major corporation's long-term contract
Jul 1, 2023
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