Exploring trends and recent articles on AI’s language quirks, Joanna from our marketing and design team put ChatGPT to the test with spelling and letter challenges to see just how well it handles the little details. It all started with a viral trend. After reading an article in The Guardian  and watching a few short videos about the uses and limitations of ChatGPT, I noticed people online were setting it playful challenges. One of them caught my eye. Instead of asking it to w

With AI accelerating translation workflows and global expansion happening faster than ever, the temptation to rely solely on tech is strong. But AI doesn’t “read the room”. The hidden cost of "good enough" translation   Most businesses approach international content the same way: get it translated, check it's accurate, push it live. It's efficient and measurable. And it's leaving money on the table.  Because the process misses the fact that a marketing message isn't just a co

Inclusive language isn’t just about being politically correct – it’s about writing with respect and resonating with diverse audiences. In this blog, we’ll explore why it matters to your brand.