Sports
Editorial and localisation services for global sports brands
At Websters International, we support sports organisations, clubs and content agencies with expert editorial and language services. From international campaigns and fan engagement platforms to match reports and branded content, we help ensure your sports content is accurate, engaging and ready for global audiences.
​
We’ve worked on commercial content for major brands including Manchester City, FIFA Museum, ESPNcricinfo and adidas, providing data management, copy-editing, localisation, AI editing and proofreading services for high-profile campaigns and digital platforms.
What we do for sports clients
Our expertise helps clubs, organisations and brands communicate with clarity and impact across languages, without losing the energy and emotion that make sport unique. We support teams and partners in reaching fans locally and worldwide, strengthening engagement on and off the field, by:
​
-
Copywriting and editing sports content
We write and refine your content for websites, apps, newsletters and promotional materials – tailored to your brand voice and audience. -
Translation and localisation
Using our cultural intelligence, we adapt sports content for international markets, ensuring cultural relevance and natural phrasing across languages. -
Multilingual support for fan engagement
We help clubs and organisations connect with global fanbases through translated content, social media posts and match-day communications. -
Editorial support for sponsorship and campaign materials
We ensure your branded content is polished, consistent and aligned with your commercial goals. -
Subtitling and transcription for video content
We provide accurate, accessible subtitles and transcripts for interviews, match highlights and promotional videos. -
Project management for multilingual campaigns
We coordinate editorial workflows across teams and territories, supporting smooth delivery for global sports initiatives.
Who we work with
We collaborate with:
​
-
Football clubs and sports teams
-
Sports marketing agencies
-
Event organisers and federations
-
Content and communications teams
-
Executives overseeing global sports content
Whether you're launching a new campaign, expanding into new markets or refining your fan communications, we help ensure your content is factually correct and ready for every audience.
Why choose Websters?
Sports content calls for accuracy, energy and an understanding of diverse fan communities. With experience supporting leading clubs, brands and campaigns, we bring both editorial precision and multilingual expertise to projects that need to engage audiences on a global scale.
​
-
Experienced in sports content and campaigns
We’ve supported high-profile sports brands with editorial precision and multilingual expertise. -
Flexible and responsive
We adapt to your timelines, tools and brand guidelines – supporting one-off projects and ongoing content pipelines. -
UK-based, globally connected
Our team combines local editorial expertise with international language support – ideal for cross-market sports content.
Let’s talk
If you're in the sports sector and need expert editorial or localisation support, we’re here to help.
​
Get in touch to explore how Websters can support your next project.