Fashion & lifestyle
Storytelling and localisation for global lifestyle brands
At Websters International, we support fashion houses, lifestyle brands and creative agencies with expert editorial and language services. From product descriptions and campaign copy to brand storytelling and localisation, we help ensure your content is polished, consistent and culturally ready for international audiences.
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We work with leading names including adidas, Ralph Lauren, PETIT AMI, Yamaha, MillerKnoll, Carmignac, Peugeot, Renault, DS Automobiles, Dacia, Aston Martin, Volvo and Girard-Perregaux, providing copywriting, copy-editing, proofreading and translation services for a wide range of fashion, design and lifestyle content.
What we do for fashion and lifestyle clients
Our work helps fashion and lifestyle brands express their identity seamlessly across languages, while keeping every detail polished and on-brand. We support global rollouts and seasonal campaigns, enabling you to connect with audiences worldwide and deliver a consistent experience, by:
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Copywriting for brand and product content
We write engaging, on-brand copy for product launches, websites and promotional campaigns.
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Multi-language editing and proofreading
We refine and polish your content for grammar, tone and consistency – ensuring it aligns with your brand guidelines and audience expectations. -
Translation and localisation
We adapt lifestyle content for international markets, ensuring cultural relevance and natural phrasing across languages. -
Project management support for seasonal campaigns and global rollouts
We coordinate multilingual content for time-sensitive campaigns, ensuring smooth delivery and brand consistency. -
Multilingual content QA
We review translated content for accuracy, tone and formatting – ideal for high-visibility materials and e-commerce platforms. -
AI-generated content editing
We verify, rewrite and edit your AI-generated content for product descriptions and more. -
Project management for editorial workflows
We manage translation and editing schedules across teams and territories, supporting your internal teams with clear communication and reliable execution.
Who we work with
We collaborate with:
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Fashion houses and lifestyle brands
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Design and interiors companies
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Automotive and consumer lifestyle brands
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Creative and content agencies
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E-commerce and retail platforms
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Marketing and brand teams
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Executives overseeing global brand communications
Whether you're launching a new collection, expanding into new markets or refining your brand voice, we help ensure your content is ready for every audience.
Why choose Websters?
Fashion and lifestyle content deserves language as considered as the design itself. With a meticulous approach, we craft and adapt words that preserve identity, elevate presentation and resonate seamlessly across markets.
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Experienced in fashion, design and lifestyle content
We support global brands with editorial precision and multilingual expertise across campaigns and platforms.
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Flexible and responsive
We adapt to your timelines, tools and brand guidelines – supporting both one-off projects and ongoing content pipelines. -
UK-based, globally connected
Our team combines local editorial expertise with international language support – ideal for cross-market lifestyle content.
Let’s talk
If you're in the fashion or lifestyle sector and need expert editorial or localisation support, Websters is here to help.
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Get in touch to explore how Websters can support your next project.