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Impact, information and insights: discover more about Websters' work around the world, helping our clients achieve success.


Fast, fluent and human: rethinking post-editing
As machines are increasingly used to generate text, human post-editing has emerged as a critical yet underestimated discipline that demands speed, fluency and thoughtful human judgement. It is almost unbelievable to think that we are now talking about human post-editing. Not long ago, human writing, translating and editing were the only ways content could exist. There was nothing to correct but our own work. Today, that reality has shifted. Humans are no longer sole creators.
Jan 13


From commitment to impact: what comes after COP30
COP30 offered momentum rather than miracles, strengthening finance and resilience, amplifying real-world voices and setting up the next phase of climate action through future roadmaps and international cooperation. COP30 in Belém last year wrapped up with all the energy of a major global launch event – thorough, strategic and full of momentum, even if it did not produce all the headlines everyone hoped for. The summit delivered serious outcomes on climate finance and implemen
Jan 13


Can ChatGPT spell? A small experiment with surprising results
Exploring trends and recent articles on AI’s language quirks, Joanna from our marketing and design team put ChatGPT to the test with spelling and letter challenges to see just how well it handles the little details. It all started with a viral trend. After reading an article in The Guardian and watching a few short videos about the uses and limitations of ChatGPT, I noticed people online were setting it playful challenges. One of them caught my eye. Instead of asking it to w
Oct 30, 2025


Cultural intelligence: the growth strategy you're missing
With AI accelerating translation workflows and global expansion happening faster than ever, the temptation to rely solely on tech is strong. But AI doesn’t “read the room”. The hidden cost of "good enough" translation Most businesses approach international content the same way: get it translated, check it's accurate, push it live. It's efficient and measurable. And it's leaving money on the table. Because the process misses the fact that a marketing message isn't just a co
Oct 22, 2025


Saying the right thing: why inclusive language matters
Inclusive language isn’t just about being politically correct – it’s about writing with respect and resonating with diverse audiences. In this blog, we’ll explore why it matters to your brand.
Jun 16, 2025


Lost in translation – how poor translation could damage your brand
Is using AI without human oversight putting brands at risk through mistranslations? Here we examine the pitfalls of cutting humans out of the loop.
May 13, 2025


Why a single point of contact is key to project success
Why having a dedicated project manager is a vital asset for clients handling multi-language projects.
Apr 9, 2025


AI: navigating a moral maze
As AI and large language models continue to evolve, businesses face mounting ethical dilemmas.
Feb 18, 2025


Uncharted territories in the evolution of LLM AI
A year after ChatGPT was publicly released, we look at the challenges the technology needs to overcome.
Jan 7, 2025


Embracing the role of language scientists
Websters International: we are language scientists
Dec 1, 2024


What is ADVISOR™?
Learn more about LLM in AI and Websters' language service for verifying AI-generated content and machine translation post-editing (MTPE)
Aug 1, 2024


Innovation in education: transforming e-learning content
Read a firsthand account of how Websters delivers quality and expertise in educational content and project management.
Jun 1, 2024


Engineering an encyclopedia: how Websters created international versions of Encarta
Find out how Websters developed and managed the content for the world’s first multi-language multimedia encyclopedia in multiple languages
Sep 1, 2023


Conquering global markets by adapting board games content
A testimonial from a leading toy and games company on how working long-term with Websters enables them to engage worldwide with players
Aug 1, 2023
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