Games & gaming

Creative and editorial development for global gaming content

At Websters International, we support global toy brands, gaming companies and mobile app developers with expert creative, editorial and localisation services. Whether you're building a trivia app, launching a strategy game or expanding a video game into new markets, we help ensure that your content is factually accurate, engaging and regionally appropriate.

We work with in-market teams of experienced linguists to deliver content that’s not only fun and informative, but also culturally relevant and technically sound. Our clients include Hasbro, Bezzerwizzer, BrainBox, Ravensburger, LEGO and NCsoft.

What we do for games and gaming clients

Great games deserve words and worlds that play just as well as the design. We help developers and publishers create, refine and adapt content that speaks naturally to players everywhere – keeping rules booklets clear, dialogue immersive and gameplay seamless across languages and markets, by:

Content creation and question writing
We develop original content for trivia apps, board games and educational platforms – fact-checked and tailored to your audience.
Localisation and translation
We adapt game content for international markets, ensuring natural phrasing, cultural relevance and consistency across languages.
Editing and layout subbing
We refine and format game text for clarity, accuracy and visual presentation – ideal for UI elements, instructions and in-game dialogue.
Regionalisation of game content
We tailor gameplay elements, terminology and tone for specific regions, helping you connect with local players.
Online testing with live interpretation
We test games in development, with live R&D and unboxing sessions, interpreted so you can understand all the action, whatever the language.
Multilingual project management
We coordinate translation workflows and editorial schedules across teams and territories, ensuring smooth delivery and quality control.

Who we work with

We collaborate with:

Game developers and publishers
Toy and entertainment brands
App creators and content teams
Executives overseeing global product launches

Whether you're creating a new game, expanding into new markets or updating existing content, we help ensure your product is ready for players everywhere.

Why choose Websters?

Board games and gaming content need creativity, precision and an instinct for what makes play engaging across cultures. From fast-paced trivia to strategy epics, we know how to shape content that keeps players immersed and engaged. Our team blends creative flair with localisation expertise, so your game feels natural, fun and ready to win over audiences everywhere.

Experienced in gaming and app content
We’ve supported a wide range of games – from trivia and party games to strategy and educational apps.
Creative and culturally aware
Our linguists and editors understand how to balance entertainment with accuracy and localisation.
UK-based, globally connected
We combine local project management with international language expertise – ideal for cross-market gaming content.

Let’s talk

If you're in the games or apps sector and need expert support for content creation, localisation or editorial review, Websters is here to help.

Let's start a project together