Resources & Insights

Preparing a board game for another market involves more than getting the words right. The content needs to work within the design, and the design needs to support the language.

When working on board game localisation, details matter. It’s where cultural adaptation comes in: making sure the content feels natural, relevant and enjoyable for players in another market.

Reaching home and international audiences requires a genuine understanding of how players in each market think, laugh and play, alongside meticulous attention to accuracy. At Websters Games, that understanding and quality assurance is the whole point of what we do.

Your marketing message might work brilliantly at home. But will it have the same impact in another market? Even accurate translations can miss the cultural nuances that make content resonate. Discover how cultural intelligence can help your brand avoid costly mistakes, connect with international audiences and create more effective marketing campaigns across borders – and why AI alone isn't always enough.

Quality is often invisible. When a translation reads naturally and feels effortless, it’s because structured and disciplined work has taken place out of sight. When copy lands with the right impact, it’s because work has been done to ensure understanding of the style and brand requirements.

In 1967, Roland Barthes introduced a provocative idea in his essay The Death of the Author. His central argument was that once a text is published, its meaning should no longer be tied to the author’s intentions, biography or personal context.

There is a persistent belief that AI content generation saves time and cuts costs. Our findings tell a different story.

As machines are increasingly used to generate text, human post-editing has emerged as a critical yet underestimated discipline that demands speed, fluency and thoughtful human judgement. It is almost unbelievable to think that we are now talking about human post-editing. Not long ago, human writing, translating and editing were the only ways content could exist. There was nothing to correct but our own work. Today, that reality has shifted. Humans are no longer sole creators.

A grounded take on how global companies can move through uncertainty by strengthening their message, supporting their people and building resilience. (A calm, competent response to worldwide chaos.) A new year is upon us. The inbox is quieter, the Teams calendar looks hopeful and early planning is already shaped by the need to adapt to an evolving global political landscape. For global companies, the start of the year is not about “new year, new me”. It is about “new year,

COP30 offered momentum rather than miracles, strengthening finance and resilience, amplifying real-world voices and setting up the next phase of climate action through future roadmaps and international cooperation. COP30 in Belém last year wrapped up with all the energy of a major global launch event – thorough, strategic and full of momentum, even if it did not produce all the headlines everyone hoped for. The summit delivered serious outcomes on climate finance and implemen

Exploring trends and recent articles on AI’s language quirks, Joanna from our marketing and design team put ChatGPT to the test with spelling and letter challenges to see just how well it handles the little details. It all started with a viral trend. After reading an article in The Guardian and watching a few short videos about the uses and limitations of ChatGPT, I noticed people online were setting it playful challenges. One of them caught my eye. Instead of asking it to w

Inclusive language isn’t just about being politically correct – it’s about writing with respect and resonating with diverse audiences. In this blog, we’ll explore why it matters to your brand.

Is using AI without human oversight putting brands at risk through mistranslations? Here we examine the pitfalls of cutting humans out of the loop.

As AI and large language models continue to evolve, businesses face mounting ethical dilemmas.

A year after ChatGPT was publicly released, we look at the challenges the technology needs to overcome.

Learn more about translation into Irish and Welsh (Gaeilge and Cymraeg) and how we can tailor our services to suit your linguistic needs....

Learn more about LLM in AI and Websters' language service for verifying AI-generated content and machine translation post-editing (MTPE)

Discover Websters' long and varied history from book publisher to dynamic digital force, including creation of Encarta Encyclopedia.

Find out how Websters developed and managed the content for the world’s first multi-language multimedia encyclopedia in multiple languages