There is a persistent belief that AI content generation saves time and cuts costs. Our findings tell a different story.

As machines are increasingly used to generate text, human post-editing has emerged as a critical yet underestimated discipline that demands speed, fluency and thoughtful human judgement. It is almost unbelievable to think that we are now talking about human post-editing. Not long ago, human writing, translating and editing were the only ways content could exist. There was nothing to correct but our own work. Today, that reality has shifted. Humans are no longer sole creators.

A grounded take on how global companies can move through uncertainty by strengthening their message, supporting their people and building resilience. (A calm, competent response to worldwide chaos.) A new year is upon us. The inbox is quieter, the Teams calendar looks hopeful and early planning is already shaped by the need to adapt to an evolving global political landscape. For global companies, the start of the year is not about “new year, new me”. It is about “new year,